What is digital marketing? How it works?

What is digital marketing
(Image source: by google)

Digital marketing is an important contributor to Online Business Ideas.  As  the internet is spreading like spider net, now all business is moving towards the digital era. It can be any business  such as a manufacturing company, service provider, or a whole sale or retail shop, everyone needs Digital Presence these days.

If you want to grow your business and want people to know about your business easily, then it is very important to be digital.  Our Prime Minister Shri Narendra Modi also has a vision of Digital India and to complete this, some big steps have also been taken by the Government in this direction.


    Marketing and advertising of any business which is done through the Internet is called digital marketing or  online marketing.  "Digital marketing" is an extension of traditional marketing. Nowadays people spend much more time on their smartphones and laptops. So to attract people, publicity on the website is more profitable and more accessible to the people.

    The main aim of any marketing campaign is to reach as many people as possible through the campaign and to influence more and more people through the campaign.  "Digital marketing" is fully capable of meeting these objectives.


       Digital marketing works on a large scale.  It is divided into several parts and in one word it is called 'digital marketing'.  Its parts are as follows -


     E-mail marketing is in the first position in digital marketing.  E-mail marketing at ONLINE BUSINESS is the most effective and important way to make your customers aware of your store's new products and services.

       If you want to promote anywhere in the country or abroad you can easily promote yourself by targeting your customer with e-mail marketing.


    Marketing through SMS is the best, budget-efficient, effective approach in digital marketing.  Nowadays, every person has their own mobile phone & they received many types of offers through SMS.  Whether your business is online or offline SMS marketing is a useful and inexpensive medium for every type of business.  And it strengthens your digital presence.


    If you want to promote your brand through facebook, then it is also a part of DIGITAL MARKETING.  Everyone is always present on facebook via smartphone, so this method is suitable to tell them about your business .  For this  you have to create a page on Facebook and through that you can promote your business.


    In the online business idea, marketing by twitter is considered very effective.  People of all the important positions of the world will meet you on Twitter.  So twitter is the easiest way to reach the most people.  Every section gives importance to what is said and promoted on Twitter.


    People who consider PINTEREST as a simple social media they misunderstand that, in fact, Pinterest is  a visual search engine, just like google is a search engine. In pinterest you can search anything through photos, that's why it is called visual search engine.  It will become a very important search engine in the next one or two years.


    LINKEDIN is the world's most popular social media platform for professional. If you do branding of your product on LINKEDIN, then professionals from all over the world keep an eye on your brand and products.


    Promoting on google is the biggest factor in digital marketing.  If you want to promote your company on Google, then for that you will have to create your account by going to google adwords and then you can run an advertisement by creating a campaign. It is a paid service.  Since google is the largest search engine in the world and it is used in almost every laptop and smart phone, so promoting on google is considered quite effective.  On google, you can run your campaign from one day to countless days according to your budget.


    If you have a shop or a store or you provide service, then you should make a website and register your presence in the digital world.  This will increase your reach to  more people and people will also be able to contact you easily.


    If you want your website to be searched more on google and reach your business to more people, then content marketing is a very effective way for this.  If you can write an article related to your business and blog on your website, then your Google ranking will improve and people will also visit your website. For this you can also hire content writer.


    SEO is very important in digital marketing, it is SEO that makes your website friendly to search engines like google, bing, yahoo, so that your website will rise or rank in search and increase your reach to people.

    Digital marketing is very important in online business, it contributes a lot to the growth of a business.  Over time, technology and methods have changed a lot, if you want to grow your business, then it can be fatal to delay even a little bit by adopting digital marketing.

    "What is Digital Marketing?" we hope you enjoyed reading. Please leave your opinions and suggestions in the box below.